Building a City-by-City Growth Engine
Business Development & Customer Success
Summary
I helped build the business from the ground up by traveling city-to-city, onboarding restaurants onto our loyalty platform, improving their sales, and amplifying their online presence through coordinated media content.
Context
Restaurants don’t need theory — they need results, quickly. The business demanded real-world hustle: meeting owners, handling rejection, onboarding fast, and proving value in a way that felt tangible. Retention depended on trust and real outcomes, not promises.
What I Worked On
I traveled across major cities to acquire and onboard restaurant partners onto our platform, setting them up for success and ensuring they understood how to use it effectively. I helped partners improve sales through structured onboarding and ongoing support, focusing on adoption rather than just signing.
A key differentiator was combining software onboarding with media leverage. I coordinated with our writing team to create articles and promotional collateral about partner restaurants — increasing their online presence and giving them a reputational boost beyond the platform itself. This created a stronger partnership dynamic: restaurants felt seen, not processed.
Why It Mattered
Key Systems & Tools
Partner onboarding playbooks
Customer success routines
Media coordination workflows (articles, features, collateral)
CRM fundamentals and pipeline tracking
What I Would Improve Next
Add partner segmentation and a simple health-score system to predict churn early and tailor support better.